What Happens if You Pick The Wrong Country in Revolut?

My Take on Revolut Account Set up

Role:

Curious user

Role:

Curious user

Role:

Curious user

Role:

Curious user

Status:

Concept

Status:

Concept

Status:

Concept

Status:

Concept

Context:

Mobile App

Context:

Mobile App

Context:

Mobile App

Context:

Mobile App

Field:

FinTech

Field:

FinTech

Field:

FinTech

Field:

FinTech

Disclaimer

I don’t work for Revolut (at least yet).

This is a self-initiated case study based on a real issue I faced while opening my Revolut account.

Meet Diego

Diego is from Chile. He just moved to Germany.

Landing in Berlin, he was eager to open a Revolut account.

The flow looked smooth at first:

Step 1

Tap Create Account

Step 2

Enter German phone number

Step 3

Enter a confirmation code

Step 4

Enable notifications

And then:

Choose your country of residence

Tired from the night flight and still adjusting, Diego paused:

“Do they mean my current country? My last residence? Maybe even my citizenship?”

Tired and distracted

Diego selected Chile — his home country

Everything looked perfectly normal

“Sign up securely” button was waiting for him as if everything was in order

What Diego saw next seemed even more reassuring

Clock

suggests he only needs to wait

“Your account will be ready soon”

creats an expectation that the sign-up is moving forward

“Invite friends”

odd call-to-action for someone who couldn’t even access the product yet

But nothing happened

Days passed, still no access

Eventually, Diego realized

He had landed on a waitlist for a country where Revolut wasn’t even live

Diego wasn't the only one

It turned out there were numerous threads on Reddit with hundreds of comments crying for help.

Why This Matters

On the surface, this is a small problem. Revolut has 60M+ users — only a fraction make this mistake.

But for those who do:

Frustration and Churn Risk

Users feel stuck and abandon the app, increasing the likelihood of churn

Wasted Support Resources

Customer support spends time manually resetting accounts instead of focusing on higher-value issues

Negative Word of Mouth

Dozens of Reddit threads with 500+ complaints spread frustration publicly and harm brand perception

Broken 1st Impression

Instead of excitement, the onboarding journey leaves new users confused and disappointed

Frustration and Churn Risk

Users feel stuck and abandon the app, increasing the likelihood of churn

Frustration and Churn Risk

Users feel stuck and abandon the app, increasing the likelihood of churn

Frustration and Churn Risk

Users feel stuck and abandon the app, increasing the likelihood of churn

Frustration and Churn Risk

Users feel stuck and abandon the app, increasing the likelihood of churn

Wasted Support Resources

Customer support spends time manually resetting accounts instead of focusing on higher-value issues

Wasted Support Resources

Customer support spends time manually resetting accounts instead of focusing on higher-value issues

Wasted Support Resources

Customer support spends time manually resetting accounts instead of focusing on higher-value issues

Wasted Support Resources

Customer support spends time manually resetting accounts instead of focusing on higher-value issues

Negative Word of Mouth

Dozens of Reddit threads with 500+ complaints spread frustration publicly and harm brand perception

Negative Word of Mouth

Dozens of Reddit threads with 500+ complaints spread frustration publicly and harm brand perception

Negative Word of Mouth

Dozens of Reddit threads with 500+ complaints spread frustration publicly and harm brand perception

Negative Word of Mouth

Dozens of Reddit threads with 500+ complaints spread frustration publicly and harm brand perception

Broken 1st Impression

Instead of excitement, the onboarding journey leaves new users confused and disappointed

Broken 1st Impression

Instead of excitement, the onboarding journey leaves new users confused and disappointed

Broken 1st Impression

Instead of excitement, the onboarding journey leaves new users confused and disappointed

Broken 1st Impression

Instead of excitement, the onboarding journey leaves new users confused and disappointed

I started thinking as a Product Designer

I explored three directions, each addressing the issue at a different stage of a user journey

Reactive Solution: Explain what happened

Hypothesis

If we improve the microcopy on the success screen, we can reduce user frustration by setting the right expectations and clearly communicating the account status.

For users who accidentally chose the wrong country, the message will make the error more transparent.

How to validate

This change won’t radically solve the underlying issue, so metrics won’t be a reliable signal.

Validation should come from qualitative feedback (e.g., usability testing, support insights).

Revolut

My Idea

4

3

2

1

1

Chile flag as a personal touch

2

Reassuring message

3

Clear explanation

4

Community belonging

Revolut

My Idea

4

3

2

1

1

Chile flag as a personal touch

2

Reassuring message

3

Clear explanation

4

Community belonging

Revolut

My Idea

4

3

2

1

1

Chile flag as a personal touch

2

Reassuring message

3

Clear explanation

4

Community belonging

Revolut

My Idea

4

3

2

1

1

Chile flag as a personal touch

2

Reassuring message

3

Clear explanation

4

Community belonging

Pros

Low-effort / high-speed fix

Improves clarity and honesty of communication

Can mitigate confusion for some users

Cons

Users still discover the issue too late

Still requires manual support reset

Doesn’t address the root cause

Corrective Solution: Let the user fix it

Hypothesis

If we add a way for users to go back and edit their country of residence, we can reduce support load, since users will no longer need to request a manual account reset.

How to validate

Track the number of support tickets related to manual account setup resets before and after implementation.

Revolut

My Idea

User can reset sign-up to choose a new country

Revolut

My Idea

User can reset sign-up to choose a new country

Revolut

My Idea

User can reset sign-up to choose a new country

Revolut

My Idea

User can reset sign-up to choose a new country

Pros

Puts the user in control of fixing their mistake

Reduces support workload

Improves word of mouth (fewer complaints on Reddit)

Cons

Requires engineering effort

Still carries a risk of repeated mistakes by the user

Preventive Solution: Stop the slip before it happens

Hypothesis

If we immediately inform users after country selection that Revolut isn’t available there yet, we can reduce support load and manage expectations more clearly, since users will avoid being placed on a waitlist they can’t exit.

For those who selected the wrong country by mistake, the error will be easy to correct.

How to validate

Track the number of support tickets related to manual account setup resets before and after implementation.

Revolut

My Idea

2

1

1

Clear warning

2

Opt-in notification as an alternative to the waitlist

Revolut

My Idea

2

1

1

Clear warning

2

Opt-in notification as an alternative to the waitlist

Revolut

My Idea

2

1

1

Clear warning

2

Opt-in notification as an alternative to the waitlist

Revolut

My Idea

2

1

1

Clear warning

2

Opt-in notification as an alternative to the waitlist

Pros

Prevents mistakes before they happen

Reduces support demand

Allows users to change country immediately

Cons

None identified yet — potential drawbacks to be highlighted by the team

Bonus Ideas

Highlight available countries in the dropdown

Weak spot: Requires engineering effort, raises questions

Limit dropdown to live countries only

Weak spot: Requires list updates, prevents tracking user interest in other countries

Weak spot: Requires list updates, prevents demand tracking

Weak spot: Requires list updates, prevents demand tracking

Conclusion

Even small UX details — a line of copy, an extra button, a dropdown tweak — can shape trust and reduce support load.

What starts as one user’s confusion (Diego from Chile or me on my second day in Berlin) reveals an area for improvement for others.

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